This privacy statement covers any Site owned, operated or controlled by The Stanley Works or any of its Affiliates, including this Site, ("Stanley Sites"). Because The Stanley Works wants to demonstrate its commitment to our users’ privacy, it has agreed to disclose the following information practices and have its privacy practice:

1. What personally identifiable information The Stanley Works collects.
2. What personally identifiable information third parties collect through the Web site.
3. What organization collects the information.
4. How The Stanley Works uses the information.
5. With whom The Stanley Works may share user information.
6. What choices are available to users regarding collection, use and distribution of the information.
7. What types of security procedures are in place to protect the loss, misuse or alteration of information under The Stanley Works control.
8. How users can correct any inaccuracies in the information.

If users have questions or concerns regarding this statement, they should first contact Webmaster, Internet Marketing Group, by email sent to stanleyweb@stanleyworks.com. Users can also call 860-225-5111 or write to us at:
Internet Marketing Group
The Stanley Works
480 Myrtle Street
New Britain, CT 06053
USA

INFORMATION COLLECTION AND USE
The Stanley Works is the sole owner of the information collected on Stanley Sites. The Stanley Works collects information from our users at several different points on our Web site.

A user may be required to complete a registration form in order to use our web sites. Users may choose to opt-in to our subscription listing to receive informational or promotional offers from Stanley and its affiliates via mail or e-mail. During subscription, a user is required to give contact information (such as name, address, and email address). We use this information to contact the user about services on our site for which he has expressed interest. It is optional for the user to provide demographic information (such as income level), but encouraged so we can provide a more personalized experience on our site.

INFORMATION USE
We store information that we collect through cookies, log files, and/or third party site traffic software to create a profile of our users. A profile is stored information that we keep on individual users that details their viewing preferences. Consequently, collected information is NOT tied to the users personally identifiable information. The data is used to improve the content and layout of the site for all users. We share profile data with other third parties in aggregate form only.

COOKIES
A cookie is a piece of data stored on the user’s computer tied to information about the user. We sometimes use session ID cookies. For the session ID cookie, once users close the browser, the cookie simply terminates. A persistent cookie is a small text file stored on the user’s hard drive for an extended period of time. Persistent cookies can be removed by following Internet browser help file directions.

LOG FILES
Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information. We use a tracking utility called WebTrends® that uses log files to analyze user movement.

CLEAR GIFS (Web Beacons/Web Bugs)
We or our third party advertising company sometimes employs a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. The main difference between the two is that clear gifs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Clear gifs are not tied to users’ personally identifiable information and are used to track user’s movement in the aggregate, and gather broad demographic information for aggregate use.

In addition, we use clear gifs in our HTML-based emails to let us know which emails have been opened by the recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If users would like to opt-out of these emails, please see the Opt-out section.

COMMUNICATION FROM THE SITE
We occasionally send information on products, services, special deals, and a newsletter. Out of respect for the privacy of our users we present the option to not receive these types of communications. Please see the Choice and Opt-out sections.

CHOICE/OPT-OUT
Users of our site are always notified when their information is being collected by any outside parties. We do this so our users can make an informed choice as to whether or not they should proceed with services that require an outside party.

LINKS
This Web site contains links to other sites. Please be aware that we, The Stanley Works are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site. Some of our business partners are linked from our Stanley sites and due to similar design and color schemes may appear to be hosted and maintained by The Stanley Works, Inc. (for example, Investor Relations and www.StanleyGear.com).

SURVEYS & CONTESTS
From time-to-time our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code). Contact information will be shared with the contest and survey sponsors to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site. Users’ personally identifiable information is not shared with third parties unless we give prior notice and choice. Though we may use an intermediary to conduct these surveys or contests, they may not use users’ personally identifiable information for any secondary purposes.

E-MAIL THIS PAGE TO A FRIEND
If a user elects to use our referral service for informing a friend about our site, we ask them for the friend’s name and email address. The Stanley Works will automatically send the friend a one-time email inviting them to visit the site. The Stanley Works stores this information for the sole purpose of sending this one-time email. The friend may contact The Stanley Works at stanleyweb@stanleyworks.com to request the removal of this information from our database.

SECURITY
This Web site takes every precaution to protect our users’ information. When users submit sensitive information via the Web site, their information is protected both online and off-line.

While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line. All of our users’ information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job are granted access to personally identifiable information. Finally, the servers that store personally identifiable information are in a secure environment.

If users have any questions about the security at our Web site, users can send an email to stanleyweb@stanleyworks.com

NOTIFICATIONS OF CHANGES
If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We will use information in accordance with the privacy policy under which the information was collected.

If, however, we are going to use users’ personally identifiable information in a manner different from that stated at the time of collection we will notify users via email. Users will have a choice as to whether or not we use their information in this different manner. However, if users have opted out of all communication with the site, or deleted/deactivated their account, then they will not be contacted, nor will their personal information be used in this new manner. In addition, if we make any material changes in our privacy practices that do not affect user information already stored in our database, we will post a prominent notice on our Web site notifying users of the change. In some cases where we post a notice we will also email users, who have opted to receive communications from us, notifying them of the changes in our privacy practices.

CONTACT INFORMATION
If users have any questions or suggestions regarding our privacy policy, please contact us at:

Tel: 860-827-5091
Fax: 860-827-5094
Email: stanleyweb@stanleyworks.com

Internet Marketing Group
The Stanley Works
480 Myrtle Street
New Britain, CT 06053